Abu Dhabi, UAE — JK Foods’ popular snack brand, Fun Flips, has officially launched in the UAE through a strategic partnership with Lulu International, one of the largest retail chains in the Middle East. This collaboration marks a significant milestone in Fun Flips’ expansion strategy, aiming to establish a strong presence across the Gulf region.
Expansion Plans Across the GCC
Leveraging Lulu’s extensive retail network, Fun Flips has achieved strong initial penetration in the UAE market. Building on this momentum, the brand is preparing to expand into other GCC markets, including Saudi Arabia, Oman, and Bahrain, with a long-term vision of establishing a robust presence across the entire Gulf region.
Leadership Insights
Yusuff Ali M A, Chairman and Managing Director of Lulu Group International, expressed confidence in the partnership, stating, “With our wide customer base and retail presence, we believe Fun Flips will gain significant traction in the Gulf market.” Chaitanya Singhania, CEO of JK Foods, highlighted Lulu’s unparalleled retail network and deep understanding of the consumer landscape as key factors in making them an ideal partner for this journey.