Haifa Addas, the visionary founder of INSTAGLAM, has built a beauty-on-demand platform that is transforming how women experience beauty services across Dubai and beyond. In our recent conversation, Haifa shared insights into her entrepreneurial journey, the inspiration behind her venture, and the challenges she’s overcome along the way.
The Early Spark of Glamour
From a very young age, Haifa was captivated by beauty and elegance. She fondly recalls her grandmother—once crowned Miss Lebanon—who maintained her poise, hair, and makeup impeccably until her final days.
“She showed me that a woman can care for her image at any age, at any time, and in any place,” Haifa shares.
Adding to that early inspiration was her mother, a skilled makeup artist and hairstylist, whose talent and passion further fueled Haifa’s fascination with the beauty world.
Having lived across the Levant, Saudi Arabia, Europe, and Canada, Haifa developed a global perspective. She noticed a common thread in every culture: the universal desire to look and feel beautiful. This realization, coupled with her background in marketing for luxury brands like L’Oréal, Lancôme, Giorgio Armani, and Ralph Lauren, laid the foundation for what would eventually become INSTAGLAM.
The Birth of INSTAGLAM
Haifa’s experience working with celebrities for leading Pan-Arab magazines gave her first-hand insight into the demands of luxury beauty services. Yet she observed a key market gap—the traditional model always required clients to go to the salon. She wanted to flip that script.
“It became clear that everyone—regardless of age, income, or background—deserves to feel glamorous,” she explains. “That’s why I created INSTAGLAM: to simplify and revolutionize beauty services by bringing them directly to your doorstep.”
Today, INSTAGLAM is a trusted name for at-home beauty services, offering convenience, quality, and customization across the UAE and beyond.
Core Values and Market Edge
With over six years in the market, INSTAGLAM has built a strong reputation. Haifa attributes much of their success to their unwavering core values:
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Security
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User-Centric Design
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Commitment to Excellence
Unlike many competitors, INSTAGLAM operates from 7:00 AM to 11:00 PM, making it the only beauty service provider with such extended hours. The company is cashless, secure, interactive, and even operates as a travel companion across major cities in the GCC and worldwide.
“Whether it’s a bride in Riyadh, a fashion shoot in Paris, or an influencer in Dubai, we cater to all—across styles, budgets, and schedules,” says Haifa.
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The Road to Success—and the Hurdles Along the Way
Like any startup founder, Haifa has faced her fair share of challenges:
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Self-doubt and external criticism early in the journey.
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Wearing multiple hats, especially in the early stages with a lean team of three.
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Building customer loyalty in a competitive market.
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Recruiting staff who not only possess the right skills but also align with the brand’s values.
Despite these hurdles, Haifa remained focused. “You must believe in your vision. Every ‘no’ is just a challenge waiting to be solved,” she says.
Leading by Example
Haifa’s leadership style is grounded in action. She’s the first to arrive on set and the last to leave. Her dedication has not gone unnoticed. One of her proudest moments was seeing the INSTAGLAM name associated with iconic luxury brands like Dior, Louis Vuitton, Hermès, Vogue, and Harper’s Bazaar—a testament to the professionalism and trust the brand has earned.
Vision for the Future
Looking ahead, Haifa envisions INSTAGLAM becoming the global leader in on-demand beauty services. She’s committed to making glamour more accessible, inclusive, and empowering.
“Beauty should be on your terms—your style, your budget, your time,” she affirms.
Upcoming Initiatives:
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Eid Glam Package: A special beauty bundle for AED 750 to help women celebrate the festive season in style.
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Makeup Workshop (June): In collaboration with a leading beauty brand, INSTAGLAM will host a day-long session to teach women how to apply makeup and enjoy a personalized beauty experience.
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International Expansion: New cities and markets are on the horizon as the brand scales beyond the UAE.
Final Words of Wisdom
When asked what keeps her excited about Mondays, Haifa beams:
“Every day brings something new—different partners, new projects, and exciting opportunities. When you love what you do, it doesn’t feel like work.”
Her advice to aspiring entrepreneurs? “Just start. Never stop learning. And always lead with passion.”
Learn more about Haifa Addas and explore INSTAGLAM’s services at instaglam.co, or follow them on Facebook, Instagram, LinkedIn, and YouTube.
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